What is Malvertising?
Malvertising, short for malicious advertising, is a growing cybersecurity threat. Scammers use online ads to trick users into downloading malware, stealing sensitive data, or making fraudulent payments. These attacks can target businesses of any size and are becoming more sophisticated. The most alarming part? You don’t even have to click on these ads to become a victim. Simply loading the ad with an outdated browser could compromise your device.

Common Types of Malvertising Attacks
There are several types of malvertising attacks to watch out for. Here are the three most common ones that you should be aware of:

1. Scam Malvertising

Scam malvertising tricks users by displaying fake alerts claiming that their computer is infected. These ads prompt users to call a “support” number where scammers then convince victims to install software that gives them control over the system. Afterward, the scammers charge victims a fee to fix the nonexistent issue.

2. Fake Installer Malvertising

This technique involves ads that direct you to fake websites resembling trusted brands. These websites offer downloadable software that looks legitimate, but in reality, it’s malware disguised as a useful tool. By downloading the software, you unknowingly install harmful files on your device.

3. Drive-By Download Malvertising

Drive-by download malvertising doesn’t require any interaction from the user. Ads exploit outdated browsers and automatically install malicious files or extensions on your computer simply by loading the ad. Even if you don’t click on anything, your system can still be compromised.

How to Recognize Malvertising and Protect Your Business
Recognizing malvertising attacks is the first step in protecting your business. Here are some red flags to help you spot suspicious ads:

  • Urgent or alarming messages: If an ad claims that your computer has been hacked or infected, question its authenticity. How would the ad know about your device’s status?

  • Check the link destination: Always verify the domain before clicking. A legitimate ad will direct you to a known, trusted website.

  • Keep your browser updated: Ensure that you are using the latest version of your browser, as updates often fix security vulnerabilities that malvertising exploits.

Training Your Employees: Your First Line of Defense
Employees are your first line of defense against malvertising. Training them to identify suspicious ads can save your business from costly cyber attacks. Encourage them to be cautious of unsolicited pop-ups, urgent alerts, or ads that ask for personal information.

Conclusion: Stay Safe from Malvertising
Malvertising is an evolving threat, and staying vigilant is crucial. A healthy dose of skepticism can protect you from scammers. The next time you come across an ad that feels suspicious, trust your gut. By recognizing the signs of malvertising and educating your team, you can significantly reduce the risks to your business.

Get in touch with us today if you need help protecting your business from phishing attacks. We can help you implement the right strategies and tools to keep your business secure.